RA PERFORMANCEMARKETING
RU/EN

FACEBOOK & INSTAGRAM ADS

Facebook & Instagram Ads
for your business.

We help businesses attract customers: understand the business, develop an advertising approach, launch campaigns and review enquiries. Our verified practical experience is in real estate.

One-time launch from €150 · Management from €350/month

Explore packages ↓

Advertising spend is paid separately

RA / THE PERFORMANCE APPROACH

From an offer
to a conversation.
01OFFER↗
02CREATIVE↗
03AUDIENCE↗
04CONVERSATION↗
STRATEGY → CREATIVE → PERFORMANCE

7 DAYS / META ADS

A 7-day test.
You only pay the advertising budget.

No fee for our ad setup services during the test. We agree the scope, advertising budget and start date before launch. Any ongoing paid work is agreed separately.

For businesses ready for their next step

Real estate agenciesProperty developersSmall & medium businesses

01 / Services

From your first ad
to ongoing optimisation.

Built around your business: what you offer, who sees it and the conversations it generates.

01 ◎

Offer & strategy

We review your product, market and audience. Advertising hypotheses are agreed before launch.

02 ✳

Copy & creative

Static ads built from your materials, with visuals and copy working together.

03 ↗

Launch & optimisation

Campaign setup, enquiry routing checks and ongoing spend management within the agreed budget.

04 ≋

Clear reporting

Spend, clearly defined results and cost per result. Enquiry quality reviewed using your feedback.

02 / Approach

Look beyond the click.

A conversation, a qualified contact and a sale are different outcomes. We keep them separate so decisions follow real evidence.

01Click↓
02Conversation↓
03Quality↓
04Sale↓
RA Performance Marketing

Advertising for different businesses

We help companies attract customers through Facebook and Instagram.

Our core practical experience is in real estate: promoting properties and working with agencies and developers. We are also open to projects in services, sport, education and other sectors.

For each business, we develop an advertising approach around its product, target audience, market and commercial goals.

Our case studies currently show verified real estate results. They demonstrate our practical experience while we welcome businesses from other industries.

RA PERFORMANCE / Cases

Advertising tasks.
Measured results.

10 advertising tasks and offers from three ad accounts. Real estate advertising in Serbia and Montenegro.

Meta-reported results, not confirmed sales.

Montenegro

Attracting property owners in Montenegro

Property-owner advertising by a real estate service.

68Conversations started · Meta
Advertising spend
€91.19
Cost per result
€1.34

Reporting window
13/07/2026 — 28/10/2026

Montenegro

Generating leads for an apartment in Montenegro

Apartment advertising with a Meta lead form.

101Lead-form leads · Meta
Advertising spend
€126.66
Cost per result
€1.25

Reporting window
13/07/2026 — 28/10/2026

MontenegroDeveloper project

Developer apartment advertising in Montenegro

Promoting a one-bedroom apartment with a garage space in a residential development.

14Lead-form leads · Meta
Advertising spend
€56.09
Cost per result
€4.01

Reporting window
23/01/2026 — 28/10/2026

Show 7 more case studiesCollapse case studies
Serbia

Reaching apartment owners in Serbia

An ad aimed at owners considering renting out apartments through an agency.

10Conversations started · Meta
Advertising spend
€17.66
Cost per result
€1.77

Reporting window
07/09/2026 — 28/10/2026

Serbia

Marketing an apartment in Serbia in two languages

Two Russian and Serbian ad versions for the same apartment; results combined across both ads.

7Conversations started · Meta
Advertising spend
€20.38
Cost per result
€2.91

Reporting window
07/09/2026 — 28/10/2026

Combined results from two language versions for one apartment; unique people have not been verified.

Montenegro

Apartment advertising in Montenegro — message conversations

Advertising a 37 m² one-bedroom apartment.

68Conversations started · Meta
Advertising spend
€116.07
Cost per result
€1.71

Reporting window
13/07/2026 — 28/10/2026

Montenegro

Advertising a two-bedroom apartment in Montenegro

Advertising a 51 m² two-bedroom apartment.

50Conversations started · Meta
Advertising spend
€34.84
Cost per result
€0.70

Reporting window
13/07/2026 — 28/10/2026

Montenegro

Promoting a land plot in Montenegro

Advertising a land plot with a messaging destination.

27Conversations started · Meta
Advertising spend
€63.79
Cost per result
€2.36

Reporting window
13/07/2026 — 28/10/2026

MontenegroDeveloper project

Developer residential project in Montenegro — German-language advertising

German-language advertising for a development; actual audience geography not verified.

27Lead-form leads · Meta
Advertising spend
€329.48
Cost per result
€12.20

Reporting window
23/01/2026 — 28/10/2026

MontenegroDeveloper project

Developer residential project in Montenegro — English-language advertising

English-language advertising for a development; actual audience geography not verified.

41Lead-form leads · Meta
Advertising spend
€331.43
Cost per result
€8.08

Reporting window
23/01/2026 — 28/10/2026

How to read these results

Figures are Meta-reported results. They do not confirm unique buyers, property owners or sales. The dates show reporting windows, not verified individual ad run dates. Past results do not guarantee future performance.

03 / Pricing

Clear scope.
Transparent pricing.

A single launch or ongoing monthly support. Choose the right format for your business.

Launch01

One straightforward launch

A good fit if… You need one campaign launch in a ready account and plan to manage the ads yourself.

€150one time
  • 1 standard campaign in a ready ad account
  • 1 simple static ad with copy
  • Launch and enquiry routing check
  • Brief handover
  • No monthly management or optimisation

Start02

Essential ongoing support

A good fit if… You need ongoing management, an initial creative scope and a monthly enquiry quality review.

€350per month
  • Up to 5 new static creatives / month
  • Setup, management and optimisation
  • Weekly brief statistics
  • 2 working calls / month
  • Monthly enquiry quality review
  • Monthly summary

Pro04

Extended strategic support

A good fit if… You need broader planning and weekly feedback on enquiry quality.

€700per month
  • Up to 15 new static creatives / month
  • Planning across agreed offers and markets
  • Weekly brief statistics
  • Up to 4 calls / month
  • Weekly enquiry quality review
  • Monthly summary and recommendations

Advertising spend is separate. Monthly packages require one paid month, with no 3–12 month commitment. Taxes and payment terms are set out in the agreement / invoice. Filming, video production and complex integrations are agreed separately.

Not sure which package fits?

Tell us about your goals. We will discuss the scope and suggest a suitable format.

RA PERFORMANCE / OUR PROCESS

How we work

We begin by understanding your business: your product, audience, goals and sales process. This helps us build advertising around your actual business needs.

01

Discovery and briefing

We discuss your business, products and services, target audience, competitive advantages, current ways of attracting customers and your main goals.

02

Strategy and preparation

Based on the brief, we agree the advertising approach, geography, audience, offers and budget. We check account readiness and approve materials.

03

Launch and management

We develop ads and launch campaigns in your account. Within the chosen package, we monitor spend, test hypotheses and optimise advertising.

04

Analysis and results

We provide clear reports covering ad spend, enquiry volume and cost per result. Using your feedback, we review enquiry quality and agree the next steps.

The depth of the work follows your package. Launch at €150 includes a short review before a one-time launch, without monthly management. Monthly packages include a more detailed business review and ongoing work with results.

05 / FAQ

Before we begin

Who owns the advertising account?+

Campaigns run in your account. You provide the required access; we check account readiness before starting.

Is advertising spend included?+

No. The listed prices are our service fees. You pay Facebook / Instagram advertising spend separately in your ad account.

What is a creative?+

An advertising concept with a visual and copy. Packages cover static creatives; adaptations, revisions and video work are agreed before starting.

Is a long-term contract required?+

Monthly work requires one paid month. Scope, payment terms and responsibilities are agreed before work starts.

Who responds to enquiries?+

Your team. We check enquiry routing and assess quality using your feedback. We do not promise guaranteed sales or a fixed cost per lead.

Can I change my package?+

A package change and revised scope can be agreed via WhatsApp before the next working period.

What does the report include?+

Spend, the exact result definition, cost per result and a short commentary. Reporting, reviews and calls follow your package.

How do we arrange a meeting?+

Message us on WhatsApp to agree a time. We then send a Google Meet link in the same conversation.

START HERE / SHORT BRIEF

Tell us about your business

A few short questions help us start a focused conversation.

We use your answers and contact details to respond to your request. In WhatsApp, you review and send the prepared message yourself.

LET’S TALK / WHATSAPP

Let’s start with your business.

Tell us about your company, market and goals. We will discuss the right approach and next steps on WhatsApp.

What happens after you message us

  1. We clarify your goals, location and offer
  2. We review account readiness and available materials
  3. We discuss a test or a suitable package and advertising budget

Prefer a call? We agree a time on WhatsApp, then send a Google Meet link. No automatic meeting bookings.

WHATSAPP

Contact coming soon

The business WhatsApp number is awaiting owner approval. The chat link will become available once it is connected.

Privacy

Website operator: Igor Petrov, an individual, using the RA Performance Marketing brand. For questions about your data or to request its correction or deletion, contact us on WhatsApp: +382 60 032 898.

The brief stays in your browser until you choose how to send it. WhatsApp opens a message for you to review and send. When email delivery is available and you click “Send brief”, the site server transfers the details to Google for email delivery to the operator of RA Performance. Contact details and message text are not sent to analytics or stored in server logs. Google stores temporary delivery-status metadata for up to 14 days; email is retained in the recipient mailbox. Successful sending means the mail service accepted the message, not a confirmed sale or proof of inbox delivery. No external analytics service is enabled.